Final Reflection on Customer Insights for Innovation
As the semester draws to a close, I find myself reflecting on the transformative journey I have experienced in Customer Insights for Innovation . This course challenged my preconceptions about problem-solving, encouraged me to embrace creativity, and provided a deeper understanding of the customer’s perspective. It wasn’t always easy, but the challenges and insights gained along the way have shaped how I think about innovation and collaboration. One of the most difficult aspects of the course was adapting to the non-traditional approach of design thinking. Initially, the ambiguity of the Discover Phase left me feeling uncertain. I wasn’t accustomed to letting the customer’s perspective dictate the direction of the problem-solving process. Conducting interviews and synthesizing insights felt overwhelming at first, as I worried about whether I was asking the right questions or interpreting the responses effectively. However, as I moved through the p...